Launch, Manage, and Build a Successful Affiliate Marketing Program
A Step-by-Step Guide
This thorough guide shows you step by step how to research, launch, manage, and grow a successful online affiliate marketing program. Written by an acclaimed expert affiliate manager, this detailed book breaks down intimidating aspects into practical, approachable, day-by-day tasks, covering everything from performing market research and setting up competitive program terms to recruiting affiliates, motivating them to perform, and more.
- Do crucial pre-launch research on various payment models, your competition, and how best to set up tracking, reporting, and data feeds
- Set up competitive affiliate program terms
- Launch the program and recruit affiliates into it
- Understand the importance of an individualized approach to affiliates, and learn how to market to the marketers
- Use KPIs, metrics, competitive intelligence, and split testing to optimize performance
- Avoid the deadliest affiliate management mistakes and such pitfalls as cookie overwriting, trademark violation, and others
You'll also find:
- Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
- Twenty-five ready-made affiliate program promotion ideas
- Real-world case studies that illustrate successes to learn from and mistakes to avoid.
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